Meet your

new team!

We Optimize Wellness's purpose is to explore cutting-edge science and technology, paired with modern and ancient wisdom, to teach you critical thinking for self-actualization and empower your holistic optimization.

We know you want and deserve the best. That is why GOOD is never enough for us.

The heart of We Optimize Wellness

We have developed a team and series of programs that deliver state-of-the-art solutions customized to your unique wants and needs. 

You can rest assured that you and your needs will be handled by health professionals, in one-on-one consultative coaching sessions.

Meet your new team!

Something more goes here.

Ethan Fialkow, JD, MBA, DDP

Principal Coach & Founder

Ethan Fialkow, JD, MBA, DDP, has been an esteemed coach and consultant for nearly two decades. With a Master’s Degree in Business and a Doctorate of Jurisprudence, he embodies the qualities of a catalyst and an exceptional problem solver.

Throughout his distinguished career, Ethan has experienced immense satisfaction in empowering countless people and brands to unlock their true potential. He thrives on challenges and possesses a natural inclination to solve problems. His philosophy revolves around empowerment, education, and optimization.

While Ethan continues to dedicate the majority of his time to revitalizing businesses, he now extends his expertise to coaching a select number of individuals each year, providing valuable insights on critical thinking, self-worth, purpose, and establishing foundations in nutrition, health, movement, sleep, work, security, and relationships.

Ethan’s life journey has been one of continuous learning and personal growth. Like many others, he has faced the constraints of painful and haunting experiences from his past that resisted healing, causing him to grapple with depression, pain, and a persistent sense of being lost and isolated for a significant part of his life. Furthermore, his physical well-being suffered until he discovered non-conventional methods outside the realm of Western medicine, leading him to harness the power of minerals to heal the body.

After years of tireless research and the invaluable guidance of friends, mentors, and spiritual guides, Ethan embarked on a transformative path of healing and critical thinking. He connected the dots and distilled the wisdom of others into coherent and effective guides and tools, with the intention of assisting individuals in finding and staying on their spiritual journeys.

These transformative events ultimately culminated in the creation of We Optimize Wellness, a holistic system that facilitates mind and body healing. Through his coaching and comprehensive programs, We Optimize Wellness empowers individuals to enhance their wellness, achieve success, experience fulfillment, and discover their life’s purpose through critical thinking, structured guidance, and transformative coaching.

In his book, Minerals Revolution: Why Western medicine missed the science on why we are getting sick and what we can do, Ethan delves into captivating topics such as the deceptive nature of science and ways to perceive through it, dispelling long-standing myths and misinformation perpetuated by the medical and food industries, exploring the shortcomings of our medical system, elucidating the necessity of more than just food for thriving, uncovering the origins of the mineral crisis, highlighting the significance of minerals for our bodies, and analyzing the risks and benefits associated with mineral supplementation. Additionally, he provides a comprehensive holistic protocol for optimizing mineral intake and offers a customizable diet strategy that adapts to individual needs.

Ethan’s approach defies the notion of a quick-fix solution or universal panacea. If you seek simplistic answers or shortcuts, his guidance may not be what you’re looking for. However, if you are genuinely committed to personal growth, healing, optimization, or breaking free from the challenges that impede progress, Ethan warmly welcomes you to embark on this transformative journey.

Kie Fialkow


Born in Chiba Prefecture, Japan, she embarked on an international journey at the young age of 17 to study in the United States. After graduating from a university in California, she initially took a conventional route by securing a job in Tokyo. However, a series of events and encounters sparked her decision to pursue her own unique path in life relentlessly.

Driven by the motto of promoting better health for all, she became actively involved in a variety of startups. Now, based in America with a professional team, she offers support for many individuals’ endeavors, drawing from her own experiences and the human optimization tools she can wholeheartedly endorse. Moreover, she leverages a wide range of skills honed throughout her career.

Always on the hunt for cutting-edge knowledge and tools for self-optimization, she continually strives for self-improvement, aiming to be the best version of herself.

She serves as an accountability partner for everyone – students, homemakers, professionals, and entrepreneurs. She is dedicated to providing full support for each client’s growth by creating an environment where individuals can comfortably express their emotions and thoughts, become absorbed in themselves, and focus on self-improvement. She believes that not every moment needs to be enjoyable and smooth; in fact, the most significant growth often comes from facing challenges. There may be times when you are encouraged to engage in difficult conversations or adopt new perspectives. However, she is fully committed to guiding you through your growth and progress, providing the support you need with all her capabilities.

Now is your chance! Start your journey towards being the best version of yourself!